I found the audit with our client very interesting. They were excited to meet with us and sketch out ideas on how to efficiently promote their social media. The main goal they had for us was how to create a more engaging audience. In addition, they were also wanting more followers with their social media. The social media process they have right now isn’t horrible but can also use a lot of work at the same time. They currently use a Facebook and Instagram. They also have a LinkedIn but have not been active on it for quite awhile. They use Instagram, but not too often. They use Facebook the most frequently therefore getting the most interaction mainly when they do “giveaways”. However, you obviously can’t do that every time to promote the business.
It can be hard for them to promote their particular business because they aren’t allowed to take pictures in this specific area during the performances. Due to this restraint, we suggested that they could set up a photo booth outside of this area before performances. Additionally, a Snapchat filter could help too, considering that Snapchat is one of the most common apps people tend to use daily. Utilizing the “stories” that are on each social media (especially Instagram), would be a quick and easy way to grab the audience’s attention if advertised correctly.
Other social media content we brought up was polls, to continue giveaways, ask questions that would give the audience the opportunity to participate. Another goal they had was to broaden the age range of their audience. Right now it averages around 50-60’s. We brought up the idea of using Twitter more often because the younger generations utilize this app quite often. I think that would help broaden the age range if you use a variety of social media apps.
It was fun to discuss the different strategies we could do to help improve their social media overall. We have a good start on where they are at now, and what they would like to see happen in the future. I am confident that we will be able to see potential change in their social media interactions.
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