When dealing with social media, you can come up with many different strategies for a business. The idea with using social media being able to be successful with sales. To succeed in this aspect, there are certain things about that specific business where you must understand your audience, products, discounts, and any other important details that include their business sales. Once you know your background, the strategic game plan continues..
The company I am starting up will be Bentz’s Bookstore. It’ll be designed as a comfortable hangout place for people to come in and enjoy their time to find a book (or hopefully, books) to purchase. What strategies can I use to make sure this happens? Well, the demographics for those who use books is a wide range for age, cultural groups, race, location, and can work for either gender. With that being said, the number of ways you can reach out to consumers is an immense amount. We are continuously learning how to become more tech-savy with our devices. Because we are always using our devices, it is only obvious that I should advertise my bookstore on social media. Due to the wide age range of those who love to read, I would plan to have both Facebook for the older customers and Instagram for those who are younger. I feel that it would also be important to provide a LinkedIn page for any possible partnerships and for future employees that would be interested to reach out for a potential job.
Another good idea for an increase in customers would be to connect something that goes well with reading books. Who doesn’t love a nice relaxing coffee or other type of drink when reading? This could really help with the sales rate. We could throw in some discounts as well, such as for every book purchase, you could get half off the regular price of a drink at the coffee shop. You can be sure people are aware of what this business offers by posting upcoming discounts, new drinks, etc.
A smart way we could continue to consistently hold customers would be to host book clubs each month by offering a “book of the month” to tie it in with the club. We could also include a discount of that book purchase along with a book signing from the author. We can engage social media followers by asking them which books they would most prefer through polls or comments on Twitter, Facebook, and/or Instagram.
I could also continue to grab more members to the store by hosting a book club each week. This can be advertised through social media posts, as well. Once I see who shows up, I can collect their information such as their mailing address, email, phone number, to stay in touch with them and keep them personally involved with other sales, events, and other important information to share with them so they can easily stay in touch.
Examples of posts:
Rachel's Blog 